Technology in Clear Form

Jeffrey Sison Preuß approaches product and space as a unified whole. As Product Designer and Creative Director at Steinberg, he shapes both the design of the products and the brand’s visual identity. His career at the company began in technical design and engineering after completing his training as a product designer. Today, his focus lies primarily on how proportions, materials and details give an object its character.

The work of Dieter Rams, Hans Gugelot and Richard Sapper serves as an important source of inspiration. Their clarity of design is reflected in his ambition to reduce forms to their essentials while giving them a distinctive identity. Preuß considers each faucet in relation to its surroundings. How it integrates into a space, the visual impact of its finish and the way it is presented are all integral to his design approach. At Steinberg, this creates a connection between the design of individual products and an overarching aesthetic philosophy – clear in expression, meticulous in detail and designed to endure.

For Steinberg, Preuß developed Series 394 and 395. The collections translate the functionality of modern shower fittings into a reduced, architectural design language. Circles and squares form the geometric foundation, while precisely arranged controls define their character. From classic thermostats to Pushtronic controls, the result is a product family in which form and function are consistently aligned.