A trade fair presentation that combines design, technology and art into an impressive presentation.

Steinberg ensured one of the most photographed trade fair appearances at ISH 2025: Several brightly staged polyresin bathtubs, an oversized AI-generated portrait in the style of Dutch Baroque painting, and a peacock motif in colonial jungle style created a stage for new design series and high-quality surfaces. "We wanted an experience that makes our approach to design tangible," says Daniela Wagner, Marketing Director at Steinberg. Among other things, series were presented in Brushed Gold, Brushed Gun Metal, and Brushed Copper finishes – embedded in a booth concept that merged art and bathroom architecture.

How design standards become standards.

Steinberg's 230 faucet series has been a staple in the portfolio for years – and has now undergone targeted further development. Because for Steinberg, success doesn't mean stagnation, but rather a commitment to continually rethinking design. The redesign takes the series to a new level: with sharper proportions, clearer transitions, and a design language that responds even more precisely to the architectural environment.

"Series 230 exemplifies our identity: We continue to develop when we recognize potential," says Johannes Löhnert, Managing Director of Steinberg. The revised series demonstrates how deeply attitude, quality, and design standards are anchored in the Steinberg brand.